DU/ER is based in Vancouver, Canada and they specialize in stretch performance denim and lifestyle apparel crafted from plants and recycled materials. Designed for “doers” to move comfortably from bikelane to boardroom, to an evening out, all in a single pair of pants.

    After decades in the jeanswear business the founder traded in his car for a bike to adopt a healthier active lifestyle. Unable to find a pair of pants with stretch to handle a commute and polish for a day of meetings, the need for performance denim emerged and DU/ER was born!